Often, Valentine's Day carries more significance for women than men, say vendors in the space — and they can be the biggest consumers of investigatory products and services around the holiday. About 60 percent of Walton's customers this time of year are female, compared to the rest of the year, when the purchases at SpyGuySecurity.com are divided equally between men and women, he said.
Many customers of both sexes, fearful their purchases will be detected, are just as surreptitious as their sneaky spouses. They insist on paying with gift cards they've bought with cash, Walton said — even though a generic electronics company name would appear on their credit card statement if they made a purchase that way, he said — and often have purchases delivered somewhere other than their home in the nondescript packages he sends.
At GlobalIntelConsultants.com, a full-service private investigations firm with 25 investigators based in Boca Raton, Florida, assistant director Efrat Cohen says she, too, sees more business at this time of year, though cheating is a year-round phenomenon. She also has offices in West Orange, New Jersey, and New York City.
"Right now there's a whole big spike in women cheating more than men," said Cohen. "A lot of women are bored. And a lot of them have money where they can just sit home. They end up with the personal trainer or the pool boy. It sounds completely ridiculous, because it is like the movies, where you see the wife going to the gym and finding a trainer, but we see that over and over again. It doesn't shock us anymore."
But it's not just stay-at-home spouses who are cheating, she added. More women are meeting men through their work, too — "just like the husband used to do the typical secretary thing," she said.
"They are becoming so much more powerful, so that gives them more opportunity," she said.