NEW YORK, Feb. 16, 2016 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the "Company") announced today it has entered into a long-term licensing agreement with ONE Jeanswear Group to develop a category intensified men’s and women’s jeanswear line and expand distribution for William Rast, the fashion brand co-founded by Justin Timberlake and Trace Ayala.
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William Rast’s Fall 2016 line, the first collaboration under the new partnership, will be previewed at PROJECT Las Vegas February 16 – 18, 2016.
The new assortment is true to the brand’s iconic Americana heritage known for it’s premium denim with expanded fits and elevated washes in denim and twill. Men’s and women’s classifications include t-shirts, woven shirts, knits, sweaters, leather moto jackets, and military inspired bombers that complement the new denim designs. Retail price points will range from $30 - $110 for core pieces and up to $200 for outerwear.
Jameel Spencer, Division President of Fashion at Sequential Brands Group, stated, “Fall 2016 is expected to be an exciting moment for William Rast as we broaden our retail footprint in America, and our partnership with One Jeanswear Group is the cornerstone to its success. Their expertise in the denim space and reputation at retail as a best-in-class operator sets the stage for a captivating story that we believe will disrupt the status quo in the contemporary fashion marketplace.”
Jack Gross, Chief Executive Officer of ONE Jeanswear Group, added, “We are thrilled to enter into this exciting new venture with Sequential on the William Rast brand. I have always had great interest in entering the men’s market and I believe the William Rast brand is the right vehicle for us to do so, complementing our strong women’s portfolio. ONE Jeanswear Group is the leader in denim and design innovation, and this partnership gives us the opportunity to provide our resources and expertise towards taking this brand to new heights.”
The launch of William Rast’s Fall 2016 line in select better department stores will be supported by curated campaigns featuring print, film, digital, outdoor and social as well as live activations and support from brand ambassadors including Tori Kelly.
William Rast is a full lifestyle brand with a wide range of categories including men’s and women’s apparel, outerwear, denim and footwear, men’s tailored and dress furnishings, women’s scarves, and men’s bags, belts and small leather goods. The brand is currently available at premium retailers throughout the United States, Canada and Europe.
ABOUT WILLIAM RAST
The WILLIAM RAST brand was born in 2005 in Los Angeles, California, co-founded by Justin Timberlake and his life-long friend and business partner, Trace Ayala. William Rast is valued for delivering quality, fashion forward design and premium fit, and has become a staple for denim fans worldwide. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context, WILLIAM RAST channels the renewed confidence and vision of people all over the world today. WILLIAM RAST combines the authentic qualities of American heritage with modern and sophisticated fits, fabrics, washes and techniques. www.williamrast.com
ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, home and lifestyle categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential's website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: firstname.lastname@example.org.
ABOUT ONE JEANSWEAR GROUP, INC.
ONE Jeanswear Group is a leading, global fashion company that operates a wide, diverse portfolio of brands. ONE Jeanswear Group oversees design, product development and innovation, technical support, fabric procurement, marketing, merchandising and global sourcing.
ONE Jeanswear Group includes a branded portfolio: Gloria Vanderbilt, l.e.i, Bandolino, Jessica Simpson (L), William Rast (L), Code Bleu, Vintage America Blues, Erika and Nine West Jeans, Suede, and Energie.
ONE Jeanswear Group is available in multiple channels of distribution including better department stores, mass retailers, and ecommerce.
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Source:Sequential Brands Group