Parsippany,NJ, Feb. 17, 2016 (GLOBE NEWSWIRE) -- Parsippany, New Jersey, Feb. 17, 2016 (GLOBE NEWSWIRE) -- Global Fashion Technologies Inc. (OTC: GFTI) is pleased to announce it has completed a license agreement with EMME, the market pioneer and trusted voice of the “Full-Figured” market. Under this licensing agreement GFTI, will design, produce and market the EMME® Activewear Collection to the grossly under-served 100 million women representing the 67% of full figured women within the US and Canada.
“EMME will be a “Trail Blazer” in the Full-Figured Activewear Category. This strategic agreement supports our overall corporate commitment to the active apparel segment” said Chris Giordano, Chairman and President of Global. It provides us with the strength to truly address the nearly forgotten needs of two thirds of the US women’s market that fall within the full-figured category.
Utilizing EMME’s celebrity status whom is considered to be the ambassador of the full-figured category will allow us to address the market with a highly credible brand that speaks to all woman. EMME's reputation, accomplishments and history resonates with women across the entire spectrum no matter what their size is.
The recent decision for Sports Illustrated to feature full-figured Ashley Graham on the cover of one of the three “Swimsuit” issues brings true focus and testament to the category's importance for both its beauty and relevance.
With the release of the EMME activewear line we look to reinvent the science of fit. We start the design process with the average female size – US size 12-16 while considering the diversity of the female form. We then grade up and down each size, shape, and proportion to create the absolute best fit and style for all women. The EMME® Active Collection will address both core performance and “ath-leisure” fashion product and inline with EMME®’s desire to create an inclusive product line for all women.
In staying true to EMME®'s vision, we are truly committed to create the absolute best fit by boldly stepping out of the typical boxy/one shape-for-all full figured fit, affording us to create what's best for our customer's body shape and active lifestyle need. We expect to release the EMME active wear line in the fall of 2016 concluded Giordano”
“My partnership with GFTI is a dream come true said EMME. As a very active woman, I am psyched to create the stylish, structurally supportive and lifestyle driven EMME® Active Collection for millions of women who want to feel the joy of fitness and health each and every day of their lives.”
“Graj + Gustavsen (G+G) is excited to have worked on the licensing platform for EMME and to have signed on GFTI as our activewear licensee said Scott Todd, SVP of Licensing at G+G”. Their expertise in the plus size market makes GFTI a perfect partner to design, produce and distribute a high quality line of activewear that is stylized and more important follows a fit system for the underserved full-figured woman in this space”.
About Global Fashion Technologies Inc: In addition to marketing U.S. produced branded apparel, Global Fashion Technologies Inc. is also a fabric manufacturing company which will produce high tech proprietary fabrics for use with its own line of finished products later this year.
About: EMME: (http://www.emmenation.com) With a career that spans more than two decades as a leading voice and face in the fashion industry, EMME is an iconic supermodel, and has paved the way for women to know that beauty comes in all shapes and sizes. EMME is a TV personality, model, mom, author, brand spokesperson, creative director of her clothing lines, and lecturer. EMME recently launched Fashion Without Limits: Changing the Face of Fashion with her alma mater, Syracuse University, creating an inclusive fashion education curriculum (#SUFWL). She is a globally recognized advocate and expert on positive body image, self-esteem, fashion trends and model diversity as well as surviving cancer and women’s health. Her philanthropic outreach includes being a board member to Hearts of Gold, an honorary board member to Project Heal, and an ambassador to The National Eating Disorders Association. Follow EMME on all forms of social media @SupermodelEMME
About Graj + Gustavsen: (www.ggny.com) G+G is a full-service strategic and creative brand licensing consultancy that offers brand and business growth solutions by delivering vision and insight in the areas of strategy, design, brand extension / licensing and consumer experience. For over 25 years, G+G has partnered with major brands, investors and operators to maximize brand value, creating brand experiences and extensions that connect deeply with consumers.
Chris Giordano President 973-291-8900 Joy Nunn Chief Technology Officer 212-228-3070 ext. 100 Paul Serbiak Chief Operating Officer 212-228-3070 ext. 101
Source:Global Fashion Technologies Group, Inc