It was only a matter of time.
In a nation in love with the India pale ale-style of craft beer and also smitten with the shandy, it was probably inevitable that someone would put the two together.
That day has arrived with Traveler Beer Co. announcing the release of Traveler IPA Shandy, which it calls "the world's first ever heavily hopped shandy," made with real grapefruit and seven different hops.
"We're known for being a bit unorthodox here at Traveler," said Alan Newman, the company's founder, in a statement. "With IPA Shandy, we're expanding the possibilities of what this beer category can be, and we think this will become a refreshing favorite for both hopheads and shandy fans alike."
The IPA has been firmly entrenched as the most popular style of craft beer for several years. Driven by the success of Leinenkugel's Summer Shandy brand, the shandy, which typically mixes beer and lemonade, has also gained a prominent spot in the beer drinker's summer rotation.
The seasonal nature of the shandy, where sales spike and fall with the summer temperatures much more so than other beer styles, is something Traveler Beer's Newman once lamented in an interview with CNBC.
"There's no question that Leinenkugel is putting shandy on the map, and you know that's helping us as well," he said. "On the other hand, they've also done a great disservice by calling their beer 'Summer Shandy.'"
Now Traveler Beer will get a chance to merge two of beers' most popular styles and in a nod to Newman's quest to break the shandy of the summer, Traveler IPA Shandy will be a year-round offering.
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