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Four stocks ready to rip or dip on earnings

Trader on the floor of the New York Stock Exchange, May 21, 2014.
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A group of closely watched companies are slated to report earnings next week, setting up a potential trade in anticipation of those announcements.

Investors will get a sense of consumer trends for 2016 as major retailers like Home Depot, Lowe's, Macy's, L Brands, Target, Gap, TJX, J.C. Penney and Best Buy release their quarterly results in the days ahead.

With so many names to pick from, CNBC PRO reached out to earnings expert Christine Short from Estimize to find out the stocks attracting the most attention from investors.

In her own words, here are four stocks with the most compelling positive and negative expectations.