MIAMI, Feb. 23, 2016 (GLOBE NEWSWIRE) -- Perry Ellis International, Inc. (Nasdaq:PERY) announced today that it has entered into an agreement with Lifestyle Essences Inc. for the distribution of children’s apparel in the Philippines under the Original Penguin by Munsingwear® brand through standalone Original Penguin children’s stores as well as premium specialty stores. These innovative products are planned to launch in Fall 2016.
Original Penguin is an iconic American brand that mixes sportswear and contemporary fashion appealing to a style-savvy consumer who’s into details, but doesn't take himself too seriously. Original Penguin pays homage to its brand heritage, while staying culturally relevant in its global markets. The brand reworks their archive of mid-century classics to reflect today's lifestyle without compromising that heritage or the craftsmanship that established the Original Penguin name.
“Lifestyle Essences has been a terrific partner in building the Original Penguin men’s apparel, footwear and accessories business in the territory; launching kids is a natural step in further expanding the brand. We are confident with this new partnership and look forward to working with the Lifestyle Essences team to offer Original Penguin’s lifestyle product while continuing the expansion of our global reach,” commented George Feldenkreis, Chairman and CEO of Perry Ellis International.
Cheryl Ann Lao Lee, Managing Director of Lifestyle Essences Inc. said, “We are very excited about adding a full line up of children’s wear to our clothing repertoire. We are confident that many longtime fans of Original Penguin in the Philippines will have fun dressing up their little ones in something smart and preppy. This new partnership with Perry Ellis International encourages us to become a more dynamic and versatile retailer in the country."
For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit. www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
About Lifestyle Essences Inc.
Lifestyle Essences Inc. is a dynamic company that is at the forefront of fashion retail in the Philippines. It is the exclusive distributor and retail partner of foreign brands such as Original Penguin, Perry Ellis, Thomas Sabo, Soludos and Nomination in the country. With over 30 boutiques in major shopping centers across the nation, Lifestyle Essences Inc. continues to reinvent retail spaces while bringing new contemporary experiences to its discerning clientele.
Source:Perry Ellis International, Inc.