"Market disruptions, market dislocations make consumers want to change providers, it makes corporates lose lots of great employees and you can hire them more cost effectively, which means that these sorts of companies can scale very quickly and grow quickly," Hoberman told CNBC at the sidelines of private equity conference, SuperReturn in Berlin.
"The other thing that market volatility does is it gives you that arbitrage thing: If it is so risky to invest in public company markets, then why not invest in earlier-stage companies where you are not dependent on market growth? Then you can just be dependent on companies that are just going to take market share," he added.
Hoberman made his name in e-commerce with the launch of travel bookings website lastminute.com in 1998, which he co-founded, before selling the business to travel technology firm Sabre in 2005 for $1.1 billion.
More recently he co-founded Made.com, a direct-from-factory consumer homewares and online furniture retailer in the U.K., which is rumored to be considering an initial public offering in the region of £100 million ($141 million) according to reports.