If you want to see the impact that digital technology is having on traditional media, look no further than sports. Live sporting events are seen as the glue holding together the TV bundle, as they're considered the only real must-see live viewing. But while sports may be key to keeping subscribers hooked into traditional TV, some bolder sports and media companies are looking to new sorts of services to keep fans — especially younger ones — interested.
Exhibit A: Major League Baseball.
"The reason why baseball is skewing so young today and getting so big today is our fans are enjoying their game on a phone, on a mobile device," said MLB's president of business and media, Bob Bowman. "That's where all the eyeballs are. That's what advertisers know."