The announcement comes as Nintendo prepares to announce its own mobile game later this year. (While Nintendo and The Pokémon Co. are affiliated, Nintendo owns just 33 percent of the firm.) And while "Pokémon Go," technically, may not count as the real start of Nintendo movement into mobile, it's still a game that has the Japanese company's fingerprints all over it.
The game will follow the common free-to-play model with added "microtransactions." This has prompted analysts to scale down their expectations that Nintendo's mobile push will turn revenues round quickly. But they are nonetheless optimistic, given the strength of its franchises.
"Peers like Activision Blizzard and Electronics Arts in the U.S. have also struggled to tap the mobile space for profits, but Nintendo have some advantages here. Firstly they have chosen the right partner – DeNA, which have years of experience in mobile gaming," Toto said.
The group's strategy will also target a mainstream audience, with family friendly, non-violent games that should go down well with the "Angry Birds" generation.
"Its core target group have all migrated to tablet and mobile, but everybody wants Mario Kart on their mobile, if they released that, they would make billions," Toto said.