In the video, a father observes his daughter undertaking a series of household tasks, from cooking to taking care of her child, while her husband watches TV. While the father is "so proud" of her achievements, he writes her a letter saying he's sorry she has to do all of it alone.
"Sorry that I never stopped you, while you were playing house. I never told you that it's not your job alone, but your husband's too."
As the grandfather helps his own wife with the laundry in the closing shot, Ariel writes "Why is laundry only a mother's job?" and asks dads to "#ShareTheLoad".
Since the video aired, the message and its hashtag "#ShareTheLoad" has surged in popularity on social media platforms. Sheryl Sandberg, Facebook's chief operating officer, called it "one of the most powerful videos" she'd ever seen.
Sandberg uploaded the video to her personal Facebook account and by 3.30 p.m. London time on Friday it had received 160,000 shares and 6.5 million views.