EMERYVILLE, Calif., Feb. 29, 2016 (GLOBE NEWSWIRE) -- Today, TubeMogul (NASDAQ:TUBE), an enterprise software company for brand advertising, announced the launch of its Non-Human Traffic Credit Program. Available to platform clients that have a master services agreement (MSA) with TubeMogul, the program will refund advertisers for non-human traffic identified as fraudulent by White Ops.
“Our longstanding investments and track record in blocking ad fraud have already minimized this issue for our clients,” said Brett Wilson, CEO and Co-Founder of TubeMogul. “The NHT Credit Program now gives our clients total certainty as a matter of policy. Anyone can say that they are blocking suspicious or non-human traffic, but trust is earned in advertising. We hope that others will follow suit.”
Under the initiative, beginning on April 1, 2016, TubeMogul will issue credits to platform clients on a monthly basis for video ad impressions served on open exchange inventory that White Ops has measured and identified as fraudulent based on White Ops’ proprietary methodology and sophisticated benchmarking. To make that possible, TubeMogul is deploying White Ops verification across every measurable video ad bought via OpenRTB.
TubeMogul has a long history of driving increased control and transparency for brand advertisers. In 2011, the company was the first to coin the term “fake pre-roll” and brought attention to the practice of marketing cheaper banner inventory with video ad content playing automatically as “pre-roll” inventory. Subsequently, TubeMogul rolled out its BrandSafe brand safety suite, spearheaded the creation of OpenVV, released details on three botnets and integrated with major third-parties for viewability, verification and more.
"We can measure all we want, but until there is clear accountability in the system, it’s hard to make significant progress on fixing the problem,” said Michael Tiffany, CEO and Co-Founder of White Ops. “Brands need to demand, and providers need to accept, responsibility for the elephant in the inventory. TubeMogul's bold program is throwing down the gauntlet, and others like it will help move the industry forward."
“This initiative gives brand advertisers another reason to partner with an independent software company that shares their incentives,” Wilson continued.
TubeMogul (NASDAQ:TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.