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CCTV Script 02/02/16

– This is the script of CNBC's news report for China's CCTV on February 2, Tuesday.

Welcome to CNBC Business Daily, I'm Qian Chen.

The World Health Organization declared an international emergency on Monday over the explosive spread of the mosquito-borne Zika virus, which is linked to birth defects in the Americas, saying it is an "extraordinary event."

The WHO forecasts up to 4 million people in the Americas are at risk of getting infected, and the CDC is warning pregnant women to consider postponing travel to the areas where the virus transmission is ongoing.

The virus has been linked to microcephaly, a serious birth defect.

Tourism and travel-related stocks have taken a hit from worries surrounding the Zika virus, and though many were moving higher Monday, most are still trading below their levels from a week ago.

The Centers for Disease Control and Prevention said it has confirmed that 31 Americans have become infected, all after traveling to one of the 24 countries or territories with the outbreaks. The region hardest hit by the mosquito-borne virus is the Caribbean, Central and South America, where several major U.S.-based cruise line, airline and hotel chains operate.

Some are worried that the spread of the Zika virus may impact the Rio Olympics, as Brazil alone, was estimated to have 1.5 million people infected, according to the World Health Organization.

search keyword: bhatta=transmission

CLN SQ BOX 02_02_2016 0800

[ADITYA BHATTACHARJI Eurasia Group Analyst] "084007 The good news is that even if the transmission is fairly strong in Brazil, and Latin America overall right now, we are going to head into the colder month to pick up, especially towards the Olympics. That should allievate the case loads somewhat. 084022 "

CNBC's Qian Chen, reporting from Singapore.

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Swallen |chief research officer, Kantar Media

BOORSTIN | LOS ANGELES A SUPER BOWL AD REALLY WORTH THE millions?

Swallen |chief research officer, Kantar MediaA SUPER BOWL AD REALLY WORTH THE millions?

search: BOORSTIN=superbowl ads

IN: Despite talk back and...

SOT:It's audiences are wathcing live, which makes commercials less acceptable to be skipped or zapped or cloacked, so that's an attractive proposition for advertisers and it helps bolster the price.

IN AGAIN: with overall TV...

SOT: Given that they are trying to launch a new product for superbowl ad, it makes perfect sense that they would look for a high profile high visilbility, all in one feel swoop kind of oppotunity.

IN AGAIN: No returning this year...Julia Boorstin, CNBC business news.

Scripts:

Despite talk back and core-cutting rise in digital media, marketers are spending more money than ever to reach the biggest TV audience of the year, CBS CEO, Leslie Moonves said that 30seconds fast for Sandy's big game is selling as much as 5 million dollars. It's about 11 percent rise from last year and more than 70 percent higher from the price of 2010, far up-pacing overall ads price increases and that do not include the price of producing that ad that is usually far more than a traditional TV campaign.

SOT:It's audiences are wathcing live, which makes commercials less acceptable to be skipped or zapped or cloacked, so that's an attractive proposition for advertisers and it helps bolster the price.

IN AGAIN: with overall TV ratings sliding and audience are more fragmented than ever, the SuperBowl remains the one place to returned customers this big. Last year 14.4 million people watched in US, with even more expected to tune in this year. In many companies made big baits, eight advertisers spent more than 10% of their full year media budget on Superbowl last year.

Many of the usual suspects will be back and enforce automakers to be the leading category with 8 brands advertising including newcomers like BUICK, but one sector, financial services is making a surprise search with 6 financial services companies, the first time there have been more than three since 2010 and how newcomers, Suntrust, Sofi, Paypal, they are among the thirteen first time advertisers including Amazon, pitching its Amazon echo voice comment device. The digital giant is looking beyond more affordable online applications to traditional TV alternatives.

SOT: Given that they are trying to launch a new product for superbowl ad, it makes perfect sense that they would look for a high profile high visilbility, all in one fell swoop kind of oppotunity.

Who's not returning this year, go Daddy, Nationwide, Nissan and Mercedez Benz and one trend to watch this year, there are fewer 60 seconds commercial marketers unwilling to invest in longer spots would indicate pricing growth will start to slow. Julia Boorstin, CNBC business news.

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