Other existing ride-hailing apps in Lahore even offer rickshaws as a vehicle option. Local app Travly allows rickshaw booking requests through the Android app, its website or through a local hotline.
Abdellatif said that the ride-hailing behemoth will be exploring other cities in Pakistan this year.
Lahore marks Uber's launch into its 69th country and 386th city amid scrutiny over the costs associated with international expansion.
An official filing lodged with the Dutch Chamber of Commerce revealed that Uber had lost $237 million in 2014 and $31.9 million the year before, excluding its U.S. operations.
The losses can be attributed to cost items including $126 million cost of sales, $36 million in wages and $129 million in other operating expenses, reported Reuters.
Safety and security are beginning to feature prominently in the messages and strategies of ride-hailing apps.
Singapore-based Grab, which is one of Uber's biggest rival in Southeast Asia, announced Thursday that it would provide free group Personal Accident Insurance (PAI) coverage for GrabCar and GrabBike passengers and drivers across the region.
GrabCar and GrabBike passengers and drivers will be covered under the insurance policy against personal accident. Any accidents will be covered from the first dollar, with Grab's passengers and drivers not needing to pay any deductibles.
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