Could this be the new cash-cow movie franchise?

The movie poster for "Batman v Superman: Dawn of Justice."
Source: D.C. Comics
The movie poster for "Batman v Superman: Dawn of Justice."

Could Batman v. Superman be Time Warner's next big moneymaking franchise?

The comic-inspired film is already slated to open at least $120 million, and as much as $140 million, according to early tracking by Hollywood's trade magazine, Variety. That would put it near the top March spot held by "The Hunger Games," which opened at $152.5 million in 2012, Variety reports.

Tickets went on sale Monday for the big-budget film that pits two iconic heroes as rivals,Variety reported, with a blockbuster rollout expected both domestically and abroad.

"Batman v. Superman: Dawn of Justice" opens March 25, Easter weekend. Warner Bros. did not immediately respond to CNBC's request for comment.

For details about Warner Bros.' plan for the movie, read the full article at Variety here.

Disclosure: NBCUniversal is the parent company of Warner Bros. competitor, Universal Studios, and CNBC.