Josh Brown is looking for an opportunity to get back into Facebook. "I like the stock and would be a buyer on weakness," Brown said.
Pete Najarian is also bullish on the social media giant. "[Facebook] has done everything right, it's a well a managed company," Najarian added. Mark Zuckerberg seems to have to magic formula, according to Najarian. "The mobile ad growth is extraordinary."
Jim Lebenthal sees value in Facebook. "[Facebook] is unfairly labelled as a very expensive FANG stock," Lebenthal said. "This is not a nose-bleed expensive stock anymore; it makes sense to me that it is starting to get owned."
Jon Najarian regrets selling Facebook too soon. "I like Facebook and I wish I owned it here," Najarian said.
—By CNBC Producer Bree Kelly. Follow her on Twitter @Bree_Kelly
Trader disclosure: On March 4, 2016 the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Halftime Report" were owned by the "Halftime Report" traders:
JOSH BROWN: Long AAPL, BABA, DE, DNKN,JMBA, LOW, LNKD, SAM, SHAK, SPWR, TWTR, XLE, XON.
JIM LEBENTHAL: Long AAPL, BA, C, CSCO, DCO,DIS, EEQ, GAIA, GM, INTC, JCP, KMI, MPC, OA, ORBC, PFE, QCOM, QRVO, SPLS, TIF,TRN, TWX, WGO.
JON NAJARIAN: Long ABX, DISC, FDX, FXI, GDX,GDXJ, SCTY. Long calls AET, APA, BWLD, CA, COP, CY, FIT, JNJ, JOY, KATE, IP,MCD, MDLZ, MGM, MSFT, MYL, NEM, PBR, RCL, RLGY, SCHW, STO, SWHC.
PETE NAJARIAN: Long AAPL, BAC, BMY, DIS,DISCA, GE, KMI, KMI-A, KO, MRK, PEP, PFE, SAVE, VIAB, he is long calls AAL,AMJ, DAL, EMR, EWZ, FDX, GDX, GE, GM, HAIN, HBAN, KSS, LC, MCD, MDLZ, MPZ,MXIM, NRF, RHT, SLV, SWN, UAL, USG, WMB, WPX, WYNN, XME, ZIOP, he is long putsDB, EWH, RIG, VLO.