CNBC International today announced the renewal of its global partnership with Formula E, the world's first fully-electric racing series.
Launched in September 2014, Formula E is the brainchild of the FIA. FIA wanted to use motorsport to help promote the electric car industry and to use the series as a framework for research and development.
The partnership will see CNBC and Formula E broaden their mutual audiences across the globe. CNBC branding will appear track-side at Formula E races. The Championship will be promoted by CNBC on-air and online.
The next race in the series takes place in Mexico City on March 12th. The London leg of the series will take place on July 2nd, where CNBC will deliver on-the-ground marketing activity.
Finola McDonnell, Vice President of Marketing and Communications at CNBC International said: "We've been working with Formula E since its launch in 2014 and are delighted to continue our relationship. Technology and innovation are extremely important to our elite audience of CEOs, CFOs and CMOs and this partnership allows us to take CNBC to them outside the boardroom."
Alejandro Agag, CEO of Formula E, said: "As the world's first fully-electric racing series, Formula E acts as a platform to showcase the development of electric vehicle technology. The aim of the championship is to offer a unique and exciting form of racing designed to appeal to a new generation of motorsport fans. The renewed partnership with CNBC ensures continued visibility for both brands in key territories around the world."
Sarah Whiteacre, EMEA Communications, CNBC
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CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe on three regional networks: CNBC Asia Pacific, CNBC EMEA and CNBC US. CNBC also hosts a suite of digital properties including website CNBC.com, premium subscription service CNBC Pro; and a range of CNBC Apps.
About FIA Formula E Championship:
Formula E is a ground-breaking FIA championship and the world's first fully-electric racing series. It represents a vision for the future of the motor industry, serving as a framework for research and development around the electric vehicle, accelerating general interest in these cars and promoting sustainability. The first season began in Beijing in September 2014 and completed in London in June 2015, racing in 10 major cities (11 races) around the world. The championship sees nine teams, each with two drivers, going head-to-head to create a unique and exciting racing series designed to appeal to a new generation of motorsport fans. Season two got underway in October in Beijing with the series becoming an 'open championship' allowing approved manufacturers to develop new powertrain solutions. Future seasons will see the regulations open up further allowing manufacturers to focus on improving battery technology.