To understand anything in business, you need to track it. That's because knowing how you're doing — regardless of whether we're talking about sales, logistics, customer service or anything else — is the first step in understanding how to do it better. Unfortunately, simply tracking data won't get you very far. To make it worthwhile, you've got to be able to derive meaningful insight from it.
And therein lies the challenge. While gathering data is easy enough, being able to cut through the noise and zero in on what matters most isn't.
That's why, instead of making our lives easier and enhancing our productivity, in many cases data actually just creates more work.