Albany, NY, March 17, 2016 (GLOBE NEWSWIRE) -- The global mHealth app market is still a niche segment of the overall healthcare technology market, despite the hype that surrounds it. A report recently added to the vast database of ResearchMoz.us states that this situation is projected to change over the next five years thanks to increased concentration of mHealth app publishers on effective business models. Using mHealth apps to increase the sale of connected medical devices and services is a key trend that is likely to govern the global mHealth app market. The 101-page research report is titled “mHealth App Market Sizing 2015 - 2020” and studies the functioning, scope, and dynamics of the mHealth app market from 2015 to 2020, the report’s forecast period.
For mHealth app stores, traditional revenue sources such as in-app purchase, paid downloads, and in-app advertising are not effective or strong enough to support the rising number of app publishers. In cases like these, expanding the user base remains the key driver boosting the global mHealth app market.
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The report studies the global mHealth app market in five parts:
The section on current market size offers readers the latest sizing of the overall mHealth market in terms of app downloads, app numbers, and app revenue figures by app category. Based on the current reach, the report identifies the major application segments.
The segment on country-wise mHealth markets delves into the mHealth app market in 56 countries. The top 10 nations that offer the highest potential for publishers of mHealth apps have been profiled, with detailed information pertaining to the strongest market characteristics, mHealth app platforms that dominate the country, and the download numbers needed to rank among the top 5 countries. The countries profiled in this section are USA, Japan, France, Brazil, Turkey, China, Germany, United Kingdom, Russia, and Italy.
The report highlights 17 mHealth business models, which are the most commonly used techniques used by publishers. This section gives readers a lengthy description of the performance of leading mHealth app publishers, their monetization tactics, and best practice examples.
Browse Report description and TOC:
Medical apps and health and fitness apps differ to a great extent not just in terms of publishers’ background but also their performance. The report lists the most successful medical and health and fitness app publishers currently active in the market and evaluates their product portfolio and performance. The leading medical app publishers include Ovuline Inc, Leafly, Epocrates, GoodRX, Unbound Medicine, Allscripts Health, Epic, WebMD, CareZone, and Kinosis.
The section on mHealth market forecast discusses the estimated market size and revenue through 2020, offering an in-depth outlook on the supply and demand of the mHealth app market over the next five years. The report predicts the number of mHealth app users, the number of downloads, and their platform preference.
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- mHealth Monitoring And Diagnostic Medical Devices Market to 2019
- The Mobile Healthcare (mHealth) Bible: 2015 – 2020
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