Cooper Hefner, son of Playboy founder Hugh Hefner, has grown tired of self-proclaimed "family friend" Donald Trump.
The 24-year-old Hefner argued Thursday that Trump, the Republican presidential front-runner, has "absolutely no understanding or respect" for the presidency. Earlier this month, Hefner called on young people to try to better understand politics and Trump's campaign.
"He sort of is rewriting the playbook for how every individual has gone about running their campaign. Most importantly, I think most of his policies are backed and supported by racist notions," Hefner, chief creative officer at media company Hop, told CNBC's "Closing Bell."