For "Game Vision," specifically, Paul said he became interested in the product after trying to search for technologies that could help him improve in his 11th year in the NBA. Originally, he focused on topics like nutrition. He's moved on to ways to help him train better, including how to improve his reaction time to help him have a competitive edge.
"I'm so blessed and fortunate to have an amazing team around me who brings me meetings with interesting things," Paul said. "Obviously, not everything is appealing. I want everything to line up with who I am and what I believe in."
Madar believes Paul also tested out between five to 10 iterations of the app, giving feedback on everything from the speed of the target falling during the gamelike interface to the colors used. Paul confirmed that he played around with the app, using his son as a test subject.
"My (son's) first baseball game, he struck out," he continued. "This past Saturday, he actually got on base three times!"
"I don't know if it was the nerves week one, but we can just say it's 'Game Vision,' " he added laughing.
Though the process took about a year, Paul said it was worth it to get a product he was proud of.
"I'm in my ninth shoe now, and my 10th shoe (from Nike) comes out next season," he said. "During the process, I start out seeing this show is kind of bad, but a few months later, it gets better. The finished product, I'm so excited about it. To see what the app has become is really cool and puts it into perspective."
Correction: The story originally misstated Paul's hometown as Salem, Washington. It is actually Winston-Salem, North Carolina.