The Bay-area start-up had promised customers fast curbside delivery of prepared meals from a set, rotating menu, similar to services like Sprig and Munchery. But with $13.5 million in funding rounds, according to Crunchbase, it was dwarfed by Munchery's $117.2 million and Sprig's $56.7 million.
SpoonRocket, which informed its customers in an email of its demise, did not immediately respond to CNBC's request for comment.
To be sure, most start-ups in any industry fail. And while it's too soon to tell whether SpoonRocket's situation mirrors other underdogs in the on-demand food industry, other start-ups are likely to follow SpoonRocket and exit the space, said Brita Rosenheim, food and lifestyle industry strategist at Rosenheim Advisors.
"There will be consolidation but also less players in the space," Rosenheim said. "The main reason is in order to make the margins work on this model you really need to get to scale. You need the right funding to get there. Major larger players have funding to get them to scale at any cost."