Maayan Zilberman oozes style. Top to bottom, her look is thoughtful, cool and sexy. So it's no great surprise to find she's a former lingerie designer. But today, the fashionista and serial entrepreneur is making candy — yes candy — with a stylish twist.
Zilberman is the brains behind New York City-based Sweet Saba, a luxury candy line launched in November. Her avant-garde collection includes edible versions of candy lipsticks, sunglasses, mix tapes and records that include hand-painted details. She also produces sugar crystal candy that looks like glass statues, which are handmade, with flavors including champagne and ginger.
The only problem? The yummy candy just might be too beautiful to eat.
"The way I approach candy is more from an artistic perspective," she said. "It's for grown-ups. I'm asking customers to take a moment to think about what it looks like, what it might taste like and what the experience might be."
Prices range from $5 into the thousands of dollars for custom orders.