MINNEAPOLIS, March 21, 2016 (GLOBE NEWSWIRE) -- EVINE Live (NASDAQ:EVLV), a digital commerce company (evine.com), today announced that the launch of V. by Vanessa Williams in a 3-hour premier on March 18 and 19 was highly successful and resulted in selling out of multiple items in the collection and exceeding sales goals by 10%.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/9cd2c29f-7b15-4856-bd47-090d3113e3e7
“Vanessa was absolutely amazing to work with throughout the entire process from initial meeting to launch,” said David Miller, Vice President of Fashion at EVINE Live. “She was IN the details, even bringing a collection of shoes for her specifically chosen models. She was a pro, walking the catwalk with her models and even changing her outfits in the middle of the show as product sold out.”
The collection was featured during the network’s Spring Unleashed: Fashion Day event where Vanessa shared her “Urban Camouflage” design philosophy, clothes that conceal pesky imperfections and make every body type look its best.
“Vanessa Williams is a great addition to the EVINE Live family where we have welcomed other amazing brands and personalities over the last few years, including Paula Deen, Nancy O’Dell, Beekman 1802 and Michelle Williams,” said Bob Rosenblatt Chairman and interim CEO of EVINE Live. “She clearly understands our multichannel platform and was able to harness her message to women everywhere and they responded in droves.”
"I'm thrilled that my new clothing line exclusively for EVINE Live was so successful in its debut,” said Vanessa Williams. “I'm elated that so many customers are excited to be draped in my spring fashion. A warm thanks to everyone that made the huge success possible.”
Vanessa Williams will return to EVINE Live on May 1st to present new styles in her V. by Vanessa Williams collection.
About EVINE Live Inc.
EVINE Live Inc. (NASDAQ:EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches 88 million cable and satellite television homes 24 hours a day with entertaining content that engages its community of customers in a comprehensive digital shopping experience.
About Vanessa Williams
Vanessa Williams is one of the most respected and multi-faceted performers in the entertainment industry today.
Having sold over 7 million records worldwide, Vanessa has scored numerous #1 and Top 10 hits on various Billboard Album and Singles charts: Pop, Dance, R&B, Adult Contemporary, Holiday, Latin, Gospel and Jazz.
Her critically acclaimed work in film, television, recordings and the Broadway stage has been recognized by every major industry award affiliation including 4 Emmy nominations, 17 Grammy nominations (of which 11 were for her individually), a Tony nomination, 3 SAG award nominations, 7 NAACP Image Awards, 3 Satellite Awards and ultimately a Golden Globe, Grammy and an Oscar for Best Original Song for her platinum single "Colors of the Wind," from the Disney film Pocahontas. She also achieved a career pinnacle with a star on the Hollywood Walk of Fame in 2007.
Her autobiography, “You Have No Idea,” co-written with her mother Helen Williams, was a New York Times Best Seller in 2012. Vanessa returned to Broadway in the spring of 2014 for a special limited engagement in the musical “After Midnight.” She also co-starred with Cicely Tyson and Cuba Gooding, Jr in “Trip To Bountiful,” which was the #1 play of the 2013 Broadway season.
Vanessa is the mother of four - Melanie, Jillian, Devin and Sasha. Her charitable endeavors are many and varied, embracing and supporting such organizations as Special Olympics and several others.
The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.
Source:EVINE Live Inc.