MIAMI, March 21, 2016 (GLOBE NEWSWIRE) -- Perry Ellis International (Nasdaq:PERY) announced today that it has entered into a license agreement with MRH SpaRotica Groupé ("MRH”) to introduce a broad collection of men’s apparel, accessories and other products under the Farah® brand in Greater China. The new collection will launch in department stores, free standing stores and specialty stores as well as online with third party ecommerce platforms such as Tmall. The first free-standing Farah store is planned to open in early 2017.
The Farah brand is rooted in rich heritage and bolstered by street credibility, leverages creative brand ambassadors from art, music and modern culture to drive success. These extraordinary individuals are empowered to become product developers, storytellers and educators inspiring Millennials. For fashion-minded hipsters in East London and international artists alike, the name Farah represents a melding of bold style and solid quality. Farah products are sold internationally through major retailers and company-owned retail stores, as well as on www.Farah.co.uk.
Perry Ellis International Chairman & Chief Executive Officer George Feldenkreis remarked, “This is our first agreement for Farah in Greater China and represents a major step in the expansion of the brand outside of the United Kingdom and Europe. We look forward to working with MRH as we continue to extend the reach of our global brands to drive further growth and profitability.”
Richard Kisembo, President & Chief Executive of MRH, said: “The partnership with Farah adds to our portfolio, a brand that will resonate well with the Millennial “Post 80’s” generations in China. Over the past few years, Farah has achieved powerful growth in the UK and international markets and we are profoundly confident in the impact it can make in China. We believe in brands that make emotional connections with consumers, and Farah will distinctly stand out for its modern classics. We look forward to expanding Farah throughout Greater China.”
For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
About MRH SpaRotica Groupé
Shanghai based MRH SpaRotica Groupé (“MRH”) is a visionaire of iconoclast and evocative premium fashion brands. We curate and invest in impactful brands our ardent customers lust for through acquisition and licensing, and capitalize on their opportunities by financing, managing and developing their growth. Together with its affiliates, MRH owns and operates retail stores, distributes merchandise through franchisees, and operates E-commerce websites. MRH operates across four distinct sectors: Fashion & Leather Goods, Lingerie & Intimate Goods, Perfumes, Bath & Body, and Selective Retailing. Our overall vision is long-term driven, ensuring our operating strategies place consumer experience and the market longevity of each brand first and foremost. Additional information on MRH is available at www.mrhgroupe.com.
Contact: Simon Wong Vice President of Licensing Perry Ellis International Simon.email@example.com Office: 85-2-2339-9900 Roxy Wang Groupé Marketing Director MRH SPAROTICA GROUPÉ firstname.lastname@example.org Office: +86 21 22837822
Source:Perry Ellis International, Inc.