Faster, Better Results From Salesforce and Pardot: Customer Success Alliance Introduces Unified Implementation Methodology

Moving Pardotfrom sales and marketing to enterprise-wide business process optimization; The Union of Knowing and DoingSM

IRVINE, Calif., March 22, 2016 (GLOBE NEWSWIRE) -- Beginning today, companies of all sizes have a faster path than ever to achieving greater results from Salesforce® and Pardot implementations at their firms, accelerating lead velocity and improving customer retention.

The Customer Success Alliance (CSAlliance) today announced improvements to its market-leading methodology across multiple functions such as marketing, sales, operations, service and more. The CSAlliance founders have helped more than 900 companies over the last eight years, including market leaders such as Chevron, Quantum and Bondurant Racing, slash the time required to successfully implement Salesforce and Pardot. In doing so, the companies that have leveraged CSAlliance’s expertise have dramatically improved the customer experience across all parts of their firms, and increased efficiency in the process.

The CSAlliance made the announcement today at a Salesforce Essential for IT Visionaries conference being held in Irvine, CA.

“The Customer Success Alliance has a visionary approach to making Salesforce and Pardot work to their maximum ability,” said Jason Bondurant, vice president at the Bob Bondurant Driving School, the nation’s premier driver-training destination for 48 years. “In the same way we teach drivers to become more proficient behind the wheel, the Alliance helped us get Salesforce up and running at peak performance in a fraction of the time and money it would have taken anyone else to do it.”

Through a four-phase process, from lead capture and nurturing through validation of the work performed with an eye toward next steps, CSAlliance’s unified methodology delivers The Union of Knowing and DoingSM, helping clients achieve the greatest results from Salesforce and Pardot in a minimum of time and expense. The CSAlliance also possesses significant domain information across a wide range of vertical industries, such as financial services, healthcare, manufacturing, life sciences and more. This knowledge enables the CSAlliance to bring relevant industry knowledge to the table, a key element in crafting unique solutions for firms.

“We hand roast artisan coffee and hand blend fine tea. Being a high-growth firm, and manufacturers in an extremely competitive commodity-based industry, has its challenges. The company’s ability to focus on new opportunities is predicated on its ability to turn on a dime. We must be able to seize new opportunities across multiple revenue streams with limited resources,” said Renee Brown, Vice President of Wild Card Roasters, LLC. “We recognized that a customized Salesforce implementation geared to syncing our orders, fulfillment, shipping and then dropping into QuickBooks was the most important part of our expansion. Salesforce took the guesswork out of day-to-day operations and allowed us to focus on exponential growth; the Customer Success Alliance has helped us exceed our goals, streamline our operations and drive the business forward.”

CSAlliance officials noted that in order to be successful, companies must adapt to change, saying that content creation and content marketing are vital to that success. “Marketing automation streamlines content delivery and gives you the ability to understand how recipients interact. Without speed, you lose any advantage the system may offer,” said Jack Corrao, managing partner of the Corrao Group, a CSAlliance partner, and a silver Salesforce consulting partner and select Pardot partner. “Our experience and focus on business objectives enables us to implement systems that maximize the return on investment in the shortest time possible.”

More information about the Customer Success Alliance is available at

Contact: Jack Corrao 858.210.8188 Tim Howell 949.336.7400

Source:Corrao Group LLC