WASHINGTON, March 22, 2016 (GLOBE NEWSWIRE) -- Village Tea Company Distribution, Inc, (hereinafter the "Company") a subsidiary of Affinity Beverage Group, Inc (aka Strategic Rare Earth Metals OTC/Pink:SREH), announced a new growth platform for the Company's Village Tea Company brand of premium loose leaf tea and tea accessories, which will be an integral part of the Company’s overall 3 year growth strategy. Due to multiple requests from restaurants, hotels and major food service providers the company is expanding its distribution into hospitality and food service. Village Tea Company branded products are currently sold in retail outlets across the U.S. and Canada including Akins/Chamberlin® Natural Foods Markets, Winners® and Home Sense®, stores throughout Canada, WholeFoods Markets and many other independent specialty and grocery store retailers. The product is also available online via Amazon.
After spending the balance of 2015 completing its acquisition by Affinity Beverage Group, Inc, refining its product line and entering into new sales and distribution agreements, the company is now ready to aggressively introduce its beloved brand of premium loose leaf tea and tea accessories into the ever expanding $750+ billion U.S. Food Service and Hospitality sector, which includes full-service and limited service restaurants, fast food outlets, caterers, cafeterias, and other places that prepare, serve, and sell food to the general public for a profit, as well as outlets located within facilities that are not primarily engaged in dispensing meals and snacks, such as lodging places, recreational facilities, retail stores, medical and long term care facilities. Company CEO Janon Costley stated, “Our objective is to make Village Tea Company products available everywhere tea is offered, sold and consumed; cafe’s, restaurants, hotels, c-stores, travel plazas, arenas, convention centers, college campuses, government buildings, corporate offices etc. We want to bring a premium tea drinking experience to the masses.” To launch these efforts the Company has developed a new Food Service and Hospitality catalog that showcases key items from the Company’s existing product line as well as new items and merchandising displays specifically developed for this channel of distribution. The initial feedback to the new catalog has been amazing and the Company is currently in discussions with several potential customers interested in offering the new product line. “The Company’s founder and president Martin Ekechuwu has done a tremendous job developing the assortment and we are truly excited about the potential of this new direction to positively impact the Company’s top line growth”, stated Mr. Costley.
Village Tea Company has always prided itself in offering great tasting premium products at a great value. The company’s mission has always been to introduce the benefits of drinking loose leaf tea to the masses and not only to the truly informed and health conscious consumer. With more people looking for viable and accessible health and wellness options, the company feels that the food service and hospitality channel allows it to reach targeted consumers by creating a more direct and personal experience with our products.
In the coming months the company plans to expand its footprint even further to focus on big box, clubs, chain drug stores and grocery by developing point of sale merchandising displays, expanding its assortment of 16 count pyramid tea bag flavors, hot and cold k-cups and other related products that will help to further expand the Company into a leading health and wellness lifestyle brand distribution platform.
To view the new Village Tea Company Food Service and Hospitality Catalog please visit: https://issuu.com/janoncostley/docs/villagetea_brochure_fin_small/1
About Village Tea:
Village Tea Distribution Company, Inc. (www.villageteaco.com) sources high-quality, unique teas with distinct flavor combinations and packages them under its Village Tea Company brand name in a variety of creative and earth-friendly ways. The Village Tea Company brand is currently sold in many major retailers throughout North America. The Company is no longer just about tea, as it is also using its unique positioning in the marketplace to create a distribution platform to introduce other complimentary health and wellness lifestyle brands and products.
About Affinity Beverage:
Affinity Beverage Group, Inc. (www.affinitybeverage.com) is a holding company that focuses on branded consumer product acquisition opportunities in the $3.4 trillion health and wellness sector. Affinity primarily targets lifestyle brands, companies, and/or exclusive product distribution rights focusing on traditional and non-traditional, healthy beverage options. Affinity will also seek opportunities involving uniquely positioned young brands specializing in all natural/organic foods, bio-food, supplements and personal care products for strategic partnerships, distribution agreements and potential acquisition.
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above.
Source:Strategic Rare Earth Metals, Inc.