Is THIS the next tech hot spot?

Much of the attention on Cuba following U.S. President Barack Obama's historic decision on December 17, 2014 to normalize U.S. ties with the island has focused on Cuba's rich past – its crumbling colonial-era architecture, 1950s American cars and world-famous rum and cigars.

Instead, Cuba and U.S. businesses should be looking at the future, specifically, the technological future, as they examine possible investment opportunities and partnerships.

Cubans using their mobile devices in Havana, Cuba.
Justin Solomon | CNBC
Cubans using their mobile devices in Havana, Cuba.

Cuba's "knowledge economy" – a product of its wealth of skilled university graduates whose technical skills and abilities have been sharpened by material shortages and limitations – provides fertile ground to grow U.S.-Cuban cooperation and enterprise. For example, key opportunities exist not only in the island's still underdeveloped information and communication technology sector but also in its more established and advanced bio-tech industry.

Cuba's outdated technical infrastructure – including limited Internet access and connectivity and lagging cell phone and computer usage – offers a golden opportunity to "leapfrog" rapidly into a new generation of technology.

With a combination of the right know-how, high-tech equipment and financing, Cuba's languishing level of digital and telecom development can rapidly transform itself into the vanguard of the 21st century – vaulting from its current and nearly obsolete 2G technology to 5G and version 6 of the Internet protocol (IPv6), and beyond.

The United States, as partner rather than foe, is ideally situated to provide Cuba with technical assistance, technology transfers, and financial impetus to propel the island's population and economy from laggards to leaders.

Ordinary Cubans are ready to make the leap.

"Necessity is the mother of invention" goes the old saying. In Cuban Spanish, it's known as "resolviendo" or "getting by."

Home-grown tech entrepreneurs have sprouted within Cuba's self-employed private sector, mending mobile phones, installing apps and compiling and distributing the off-line "paquetes," or recorded TV soaps, films, apps and other offerings that provide ordinary Cubans with a window into today's online world.

Among the Cuban diaspora too, young "techies" and entrepreneurs are creating websites and services that aim to be sustainable businesses which can help break down the human, technological and information barriers still separating the population on the island from the rest of the world. The Revolico classified sales site and the Fonoma mobile top-up site are some examples of these.

Another rewarding relationship could be forged between Cuba's healthcare services and biotechnology sector, which punch way above their weight internationally, and deep-pocketed U.S. healthcare and pharmaceutical corporations that have years of tried-and-tested experience in conducting clinical trials and bringing promising new products to market.

The performance of Cuban medics in Haiti's 2010 post-earthquake cholera outbreak and in West Africa's 2014 Ebola epidemic has given global branding to the island's healthcare and pharmaceutical export potential. Yet, better quality control, registration and patenting, as well as financing are needed, all of which the U.S. could provide with abundance.

In the absence of a full lifting of the embargo, which remains in the hands of a fractious U.S. Congress, U.S. regulations modified to reflect President Obama's new Cuba policy already make it easier for U.S. companies to provide commercial telecom and Internet services to the island. This includes permission for the export of personal computers, mobile phones, televisions, memory and recording devices, and to set up joint ventures with Cuban entities.

Major U.S. tech companies like Google and a host of smaller players are already offering to help Cuba unlock its "knowledge economy". Cuba's government should not allow backward-looking suspicion and mistrust to block this opportunity to receive a growth-boosting injection of high-tech equipment and know-how from the country that has produced Google, Apple and Uber.

In stretching out a hand of friendship to Havana, President Obama has opened a window into a future of communication and cooperation not only between the governments of both nations but between their peoples too. Cuba's close proximity to the United States, its existing knowledge economy, a skilled and prosperous diaspora, and the island's budding entrepreneurial class are factors that can facilitate such cooperation.

Government officials, entrepreneurs, and non-profits can work together to create mutually beneficial "knowledge economies," drawing on the best of the creative capacity of the brightest and most talented on both sides of the Florida Straits. A concerted effort to jump start partnerships and investments in Cuba's technology and knowledge sectors is not only logical, but can serve as a focal point to help bring U.S.-Cuba relations squarely into the 21st century. Such an effort can benefit both nations, the world, and, most importantly, ordinary Cubans and Americans.

It is most certainly worth a try.

Commentary by Carlos Gutierrez Jr. and Faquiry Diaz Cala. Gutierrez is a private investor and government affairs attorney at Clark Hill PLC where he co-chairs the firm's Cuba practice. He is also a former Congressional aide and international trade and development professional. Faquiry Diaz Cala is the president and CEO of Tres Mares Group Inc. an investment company, and serves on the board of several firms and nonprofits. He was born in Cuba and is a graduate of the Wharton School at the University of Pennsylvania. Follow them on Twitter @cmgutierrezjr and @FaquiryDiaz.

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