Road Warrior

Spam, the edible kind, might be a boon for this town

Harriet Baskas, Special to CNBC
Easter egg spam is from the SPAM UK April Fool's Facebook announcement from 2013.
Source: Facebook Announcement

Too bad Spam-filled chocolate Easter eggs aren't real, because they might have found a receptive audience in a new location.

The gag item, announced in 2013 as an April Fool's Day marketing trick, would likely be a hit at the Spam Museum, reopening next month in Austin, Minnesota. Austin is the home town of the iconic tinned meat producer, Hormel Foods Corporation.

When its doors open on April 22, the expanded museum won't have the fictional Easter eggs, but will have other unusual Spam varieties — including teriyaki and macadamia nut — which speak to the history and production of the spiced ham product invented nearly eight decades ago.

"Where else can you be served meat cubes on pretzel sticks while learning how cans of Spam helped win World War II?," said Doug Kirby, publisher of Roadside America. "The museum is a great example of how a business can embrace its own pop culture legacy and produce an amusing tourist attraction."