Alexis DeJoria has always liked the fast life.
As a young girl, the daughter of billionaire entrepreneur John Paul DeJoria said, she was "the wild child of the family."
"I was always taking my bicycle off the docks into the water, skateboarding, breaking bones, you know, ... just getting into all sorts of trouble and making a ruckus wherever I was," she told CNBC's "Secret Lives of the Super Rich."
Today, DeJoria still likes to make a ruckus. But the tall, raven-haired 38-year-old mother of one and stepmother of three prefers to make it on the racetrack — hurtling more than 300 mph in a funny car.
The three-time National Hot Rod Association winner recently clocked her fastest speed, 325.14 mph, and became the first female funny-car racer to finish a race in less than four seconds.
DeJoria spends much of the year on the road with her team of mechanics, managers and her husband, the famed motorcycle guru and reality TV star Jesse James.