Tesla is due to take the wraps off the Model 3, its first "mainstream" electric car, this Thursday.
Speculation is rampant — what will it look like? How fast will it go? How long will it drive on a charge? And perhaps most of all, how hard will it be to get?
Interested buyers will have to wait until late 2017 to take delivery, but they can get ahead of the game by putting down a $1,000 deposit Thursday night.
Take our poll: Would you put down the money?
The Model 3 may not affect Tesla's bottom line now, but in the future it could give Elon Musk's futuristic car maker another leg up.
From its 2016 bottom on Feb. 10, the stock is already up more than 50 percent.