As excitement builds over virtual reality and the potential applications, Samsung's Gear VR headset is bringing landlubbers a new way of looking at what it is like to travel onboard the world's largest cruise line. Carnival is teaming up with AT&T and Samsung to capitalize on the trend, letting potential vacationers use Gear VR to be instantly transported to one of the cruise line's ships. Last year, Australian air carrier Qantas partnered with Samsung to make the Gear headset available to premium passengers on some long-distance flights, giving travelers snapshots of premier tourist locations in Australia.
Just this week, the Oculus Rift launched a $600 device that's part of a wave aiming to bring consumers into a brave new world of virtual entertainment. The VR market could be worth $80 billion by the year 2025, according to a Goldman Sachs research report earlier this year.
"Virtual reality is a great way to show what the cruise experience is like without physically stepping on a ship," said Josh Leibowitz, Carnival's chief strategy officer.
"The consumer feedback has been great, and we look forward to doing more with virtual reality in the future."