Personal Finance
1 / 7    

Beyond April fools: How retailers get your money


» more from Personal Finance

Spending more than you bargained for?

Consumers will spend a record amount shopping online this year, thanks, in part, to some clever moves retailers use to get you to buy more.

Online shoppers in the United States are expected to spend about $373 billion in 2016, up from $338 billion in 2015, according to Forrester Research. That translates to an online average of $1,963 each, up from $1,820 the year earlier.

Read MoreAmerica's biggest money mistakes are ...

In some ways, online shopping presents even more overspending and impulse purchase pitfalls than brick-and-mortar shopping, said Benjamin Glaser, the features editor for DealNews.

Here are just some of the smart, but sneaky ways retailers entice you into spending more:

By CNBC's Jessica Dickler

Hero Images | Getty Images