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Beyond April fools: How retailers get your money


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Logging in

While logging in to a retailer's site gives you a more personalized shopping experience and the convenience of a speedy checkout, allowing a retailer to access your preferences is primarily a way for them to get you to spend more and lure you back if you leave items in your cart.

In fact, logged-in users spend 10 percent more per order, on average, according to a recent report by Moovweb, a mobile software provider. So consider the guest check out instead. It may be more of a hassle to run through the extra steps but it may save you money in the long run.

Laurence Dutton | The Image Bank | Getty Images