Small boutiques have two big issues on their hands — customer reach and knowing what to stock, as well as how much they should have of any given item on hand.
"Inventory is one of their biggest costs and biggest risks," said John Scrofano, CEO of Seattle-based Garmentory, which is out to solve those problems. "They have a whole world of people who want that inventory, but they are kind of bound to where that brick-and-mortar store is geographically."
The Garmentory marketplace platform connects traditionally limited brick-and-mortar boutiques, as well as emerging designers who may not have a physical location, to shoppers all over the globe via their online platform and mobile site. The expanded outreach to new shoppers helps unload extra inventory and exposure for small businesses that are constrained to their radius.