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The 30-year-old prince who is changing the world

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A 30-year-old you may have never heard of is trying to build a company worth four Apples — and a Nike to spare.

Deputy Crown Prince Mohammed bin Salman, a fast riser in the Saudi hierarchy and member of the new generation, has the world's ear after an expansive interview where he elaborated on his plan for taking the mega-giant state oil company public.

Bin Salman, son of King Salman, was the surprise choice to serve as deputy to Crown Prince Muhammad bin Nayef, the 56-year-old who had been seen as a possible heir apparent but is now viewed by some as more of a rival. Bin Nayef is interior minister who rose to power on his success as head of the Saudi counterterrorism program. King Salman, himself 80, took the throne when King Abdullah died in January 2015.