For wealthy women, luxury lingerie brands including Agent Provocateur and Bordelle have become bedroom staples.
But for the super rich, lingerie doesn't come from a store or website. Instead, the company comes to you.
Luna Mae London has become one of the top-secret brands known only to the super rich. The hand-crafted undergarments are sought after by socialites, celebrities and aristocrats from the Middle East, Europe and New York.
But the pieces don't come cheap — and just to try on a Luna Mae bra, you have to be referred by another VIP. Accepted clients usually have to wait until the lingerie maker is visiting their city.