Facebook boss Mark Zuckerberg knows a good idea when he sees one. His social media network on Wednesday unveiled several new features for its live video service, essentially adopting innovations from Twitter and Snapchat products. Even though the company is late to the game, its 1 billion daily users make for a formidable competitor. Television networks – and their $70 billion in annual advertising revenue – could be vulnerable, too.
Members of Facebook Live, as the service is known, can now broadcast videos to specific users and groups rather than having to share them across a roster of friends. Viewers can respond by, for example, posting doodles on the videos, a feature already available on Snapchat. Facebook Chief Product Officer Chris Cox demonstrated the new bells and whistles on – where else? – Facebook.