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Santoli: 3 ways bulls can outlast weak earnings

NYSE Trader on the floor
Brendan McDermid | Reuters
NYSE Trader on the floor

When bad news is thoroughly expected, its release can come as relief rather than a jolt. Optimists will say this is why the ugly corporate-earnings news expected to arrive starting this week will be fine for stocks.

This is certainly true in pockets of the market, and a run toward the old highs for the Standard & Poor's 500 Index would not be surprising as a reflex response. Yet it's tough to prove that the broad market is fully set up to celebrate a third-straight quarterly decline in profits.