Facebook is turning its mountains of data and computing power into artificial intelligence to make the platform as relevant and engaging as possible.
"It's about making sure that every moment you spend online, you spend it with the content you want to see, with the people you want to share," said CTO Mike Schroepfer at Facebook's annual F8 developer conference Wednesday.
The implications for brands buying ads on Facebook are massive, said developers.
"If there is something that is very different about Facebook in general, I would say it's the human aspect," said Lorenzo Carver, a developer at SalesRacer. "When you combine that with some kind of an AI engine, then you are talking about something that could really be revolutionary."