It's a process that involves the social network investing in all sorts of new hardware — from drones to antennas — to working with partners around the world, to enable to bring them online and into Facebook's ecosystem.
Leading the charge is Ime Archibong, Facebook's director of product partnerships. So far he's been keeping a relatively low profile, as he's not driving ad dollars, as Sheryl Sandberg and her team are, or M&A, like Dan Rose, or product, like Chris Cox and his team.
But Archibong's role at Facebook is increasingly important to help Zuckerberg achieve his goals, and to help the company maintain its growth. He spends his year racking up frequent flier miles, traveling the world to meet with Facebook's community of 9,000 developers across 136 companies.
"If your mission is to create a world where people are more connected and people have the power to share, and you're aiming to connect everyone, you can't just stop at the folks that are here in North America or the folks that are on the internet right now, because we are actually in the minority worldwide," said Archibong.
"The question is how do you get those next 4.1 billion people who have never been connected online, and make sure they can get the same benefits and tools and experience that you and I are purview to, as a result of having connectivity," he said.