Selfies and Snapchats abound, The Shorty Awards in New York brought together everyone from a famous plastic surgeon in Miami who documents his patients surgeries to record producer to DJ Khaled.
As nominees made their way through the red carpet before the show, it was nearly impossible to find someone without a phone in hand. This was, after all, their very business.
The Shorty Awards is an annual show which honored anything from major brands to YouTube stars for their innovation in social media.
The show, in its 8th year, garnished 3.4 million fan votes for various categories, a large increase to its two million total votes the year before.
For the category of, "Snapchatter of the Year," Danny Berk, a younger surfer from San Diego, found himself nominated alongside names like DJ Khaled and Kylie Jenner.
Berk, a semi professional athlete, started recording his adventures, built a following and that's when brands begin to reach out to him. In his Snapchat account, he does everything from documenting surfing to interviewing random bypassers on the street. Recently, Cinnabon commissioned him to take over its Snapchat account for their 30th anniversary.
"A lot of brands have Snapchat accounts, but they don't know how to use it and that's why they bring influencers like us," Berk told CNBC.
"If you're trying to reach a younger generation, that's what everyone's on," he said of Snapchat. "I can't believe where I am today and that I'm making money off this app. It's like a dream come true."
Berk said his dad is his is agent for now, since he doesn't have a professional agent yet.
More and more influencers are getting agents, and traditional talent agencies like CAA and WME are starting to add divisions to represent them.
Kate Albrecht, a.k.a. Mr. Kate is a YouTube star represented by Abrams Artist Agency.
Also sometimes referred to as, "the antithesis of Martha Stewart," Albrecht was nominated for a Shorty Award for best DIY (Do It Yourself) category. Her work on YouTube includes beauty tips, style suggestions, and she's even wrote a book, "A Hot Glue Gun Mess."
Last year, she signed a deal with Maker Studios, a subsidiary of Disney and recently became the top lifestyle brand content integrator for the production company.
She started six years ago and believed she had a first-mover advantage, "I definitely think it'd be really hard to break in now, because it's so saturated," she told CNBC. "You have to find new platforms that are coming out."