In May 1992 the captain and goalkeeper of the Barcelona soccer, Andoni Zubizarreta, lifted football's European Cup above his head in front of a packed Wembley crowd.
His team had just beaten Italian opponents Sampdoria in what would be the last ever old-style format for European soccer's top competition.
The following year would herald revolution as the re-branded UEFA Champions league arrived, a tournament which will earn the 32 teams in the tournament almost 1.3 billion euros ($1.45 billion) this year, according to the organization's website.
No other sporting tournament in the world comes close to that level of cash reward.
The team who wins the final can expect to earn its owners up to 100 million euros. UEFA says half of the cash will be from a fixed amount while the remainder relates to a team's domestic television market.
Administrators reformatted the tournament to ensure that giants of the European game such as Real Madrid, Manchester United and AC Milan would play each other more regularly.
This pleased TV companies who have consistently paid more and more for broadcasting rights.
In 2013, British Telecom shocked Rupert Murdoch's Sky after agreeing a dramatic 1.1 billion euro deal for exclusive live rights to this year's Champions League.
Sky lost that one but returned to the betting table with an astronomical 5.3 billion euro bid to ensure they controlled the biggest slice of the hugely profitable English premiership for the next five years.