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When the world's super rich feel as if they're under fire, Trent Kimball is there to help.
Kimball serves as CEO of Texas Armoring, a San Antonio-based company that transforms refined luxury rides into rolling fortresses. Once the armored cars roll off the line, they can withstand landmines, grenades and a shower of bullets from an AK-47.
"Our clients want to protect against mainly kidnapping for ransom," Kimball told CNBC's "Secret Lives of the Super Rich." "Some of the clients also are trying to protect against assassination."
Just how reliable is Texas Armoring's work? For a demonstration, Kimball had an employee shoot an AK-47 into one of the company's anti-ballistic windshields — with Kimball standing behind it. None of the bullets made it through.
Each year, Texas Armoring outfits about 100 cars. The team recently stripped a $500,000 Rolls-Royce Phantom down to the frame. After 300 hours of intense labor — and a $200,000 investment — the car can now fend off landmines and other deadly threats.
Some clients even ask for "counter measures." Texas Armoring has installed blinding strobe lights, smoke screens, a road-tack system and night vision capabilities.
Kimball wouldn't provide the names of any of his clients, for security reasons. But he said many of them — including the Rolls-Royce owner — live overseas.
"He's taking it to another country," Kimball said. "It's just a country that has a lot of unrest. He fears for his life."
—CNBC's Kelly Lin contributed to this report.
"Secret Lives of the Super Rich " airs Wednesdays at 10 p.m. ET.