"They make fortunes, [CEO] Muhtar Kent has a brilliant idea with the small-form Coke. They make a lot more on that. That was a genius idea," Cramer said on "Squawk on the Street." "You just don't want to sell this stock if it really gets clobbered."
Shares of the soda giant fell nearly 4.8 percent Wednesday after the company reported its fourth consecutive sales decline — demand for its fizzy drinks fell in Europe and a strong dollar eroded the value of sales in markets outside the United States, including Latin America.