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Cherokee Global Brands Announces License Agreement with Ahold for its Cherokee® Brand in the Czech Republic

SHERMAN OAKS, Calif., April 21, 2016 (GLOBE NEWSWIRE) -- Cherokee Global Brands (NASDAQ:CHKE), a global marketer of style-focused lifestyle brands, today announced a multi-year license agreement with Ahold Czech Republic, a division of the Netherlands-based Ahold company, to launch Cherokee-branded product in its Albert hypermarket division. The agreement includes a wide range of Cherokee family lifestyle categories including men’s, women’s and children’s clothing, essentials, footwear and accessories. Cherokee-branded product will launch in more than 80 of Albert’s 330 stores in the Czech Republic beginning Fall 2016.

Ahold will fully leverage Cherokee Global Brands’ 360 degree capabilities platform and work seamlessly with the Company’s in-house design and marketing teams to launch Cherokee shop-in-shops within Albert stores. The launch will include family lifestyle and back-to-school campaigns, which Cherokee Global Brands will support with a fully-integrated marketing plan, including social and digital outreach and PR events that evoke the brand's iconic American family lifestyle sensibility.

Milan Hladil, commercial director of Ahold Czech Republic said: “Ahold strives to satisfy our customers’ needs by constantly improving the product ranges and services we provide. We are pleased to introduce new lines of the Cherokee brand in our Albert Stores and are looking forward to growing our non-food business together with the Cherokee brand. We are confident that the debut of the Cherokee brand in Albert Stores will be fully embraced by Czech consumers.”

“The Cherokee brand has had a long and marketable history throughout Central Europe,” said Howard Siegel, the Company’s president & chief operating officer. “We are very excited to partner with Ahold and build upon the existing awareness of the Cherokee brand in the Czech Republic. Our 360 degree platform provides Ahold with turn-key design, merchandising and implementation solutions that will ensure speed to market, in addition to immersive, engaging in-store experiences for Albert customers. We look forward to forging a successful, long-term partnership with Ahold in the Czech Republic.”

About Cherokee Global Brands
Cherokee Global Brands is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, ále by Alessandra® and Flip Flop Shops®, a leading franchise retail chain, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 50 countries in 9,000 retail locations. Its retail, franchise and e-commerce platform partnerships include: Target Stores (U.S.), Kohl's (U.S.), Sears Canada (Canada), Walmart (Canada), Argos & Sports Direct (UK and Ireland), Flip Flop Shops® (US, Canada, Caribbean, Middle East and South Africa), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Nishimatsuya (Japan), Landmark Group's Max Stores (certain Middle East and North Africa countries), Reliance Trends Stores (India), Ahold (Czech Republic) and the TJX Companies (U.S., Canada and Europe).

About Ahold
Ahold Czech Republic, a. s. celebrates 25 years on the Czech market this year. It operates a retail chain of more than 300 stores of various formats under its Albert brand. Ahold is a leading retail company in the Czech Republic. More than 17,000 employees serve several hundred thousand customers every day. One of the main pillars of Ahold business is responsible retailing. Charitable activities are driven by the Albert Foundation that supports projects focused on healthy lifestyle, especially in the area of healthy eating (Healthy 5 program), but also deals with the social sector which aims at prevention, training and developing the potential of children and young people from socially disadvantaged environments. In 2015, Ahold Czech Republic won for the third time the National Quality Award. Ahold is a parent company of Ahold CR a.s.

Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words "anticipates," "believes," "expects," "may," "should," and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company's brands, the ability and/or commitment of the Company's licensees to design, manufacture and market Cherokee, Liz Lange, Completely Me, Tony Hawk and Hawk Brands, Sideout, Everyday California and Carole Little branded products, the Company's dependence on Target for most of the Company's GAAP revenues and the Company's dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company's Annual Report on Form 10-K for Fiscal Year 2016, and in its periodic reports on Forms 10-Q and 8-K. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.


Investor Contact: Cherokee Global Brands Jason Boling, CFO 818-908-9868 Addo Communications Patricia Nir 310-829-5400 For Licensing Information Mark Nawrocki, Executive Vice President Global Business Development 818-908-9868 x315 markn@cherokeeglobalbrands.com Media Requests for Cherokee Global Brands: Orsi Public Relations Janet Orsi 323-874-4073 Janet@orsipr.com

Source: CHEROKEE