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SITO Mobile Partners with Cardlytics to Power Mobile Ad Campaigns with Purchase Intelligence

JERSEY CITY, N.J., April 21, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (SITO) (NASDAQ:SITO), a leading mobile engagement platform, announced today a partnership with Cardlytics, a purchase intelligence platform, which combines SITO Mobile’s location-based mobile advertising platform capabilities with Cardlytics’ purchase-based measurement offering.

This partnership will offer SITO Mobile’s advertising clients a direct link from mobile location-based advertising and foot traffic (via SITO’s Real-time Verified-Walk-In), directly to consumer spend for full “closed-loop” measurement. Combining location-based targeting with directly correlated offline and online purchase results gives advertisers excellent and timely insight into the effectiveness of their campaigns and a true ROI based on campaign spend, demographics and walk-in traffic.

“Using Cardlytics’ purchase intelligence is a natural extension of SITO’s Mobile Engagement Solution,” said Jerry Hug, Chief Executive Officer of SITO Mobile. “Providing closed-loop attribution is the holy grail for our advertisers, and this partnership will allow us to tie purchase data directly to mobile campaigns and location-based foot traffic. SITO Mobile has already committed to run multiple campaigns along with Cardlytics as a result of strong client demand. This data partnership is one of many enhancements SITO Mobile is making to its mobile platform in the coming months as we continue to provide cutting edge mobile technology solutions and insights for our advertisers."

“Cardlytics Measurement helps brands measure the effectiveness of their marketing based on the metric that matters most: sales,” said Marc Ginsberg, President of U.S. Advertising, Cardlytics. “We are excited to partner with SITO Mobile to provide their clients with true online-to-offline measurement based on actual purchases.”

About SITO Mobile Ltd.
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and ultimately sales. For more information, visit www.sitomobile.com.

Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, our reliance on brand owners and wireless carriers, the possible need for additional capital as well as other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Contact: Investor Relations: Joseph Wilkinson SVP Investor Relations Joseph.Wilkinson@sitomobile.com Media Relations: Matthew Bretzius FischTank Marketing and PR matt@fischtankpr.com RELATED LINKS http://www.sitomobile.com

Source:SITO Mobile, Ltd.