Armour “Great Moms” Campaign Celebrates Houston Mother

LISLE, Ill., April 23, 2016 (GLOBE NEWSWIRE) -- Armour, the makers of great and convenient products including frozen meatballs, pepperoni and portable meal kits honored an unsung hero Saturday during the Houston Children’s Festival, in conjunction with their “Great Moms” campaign. Armour took the stage to recognize and honor Joy Siebenman, an extraordinary mom and a role model for mothers of children with disabilities.

Armour and H-E-B surprises Great Mom Joy Siebenman with $2,500 in FREE GROCERIES

A photo accompanying this announcement is available at

Siebenman is the mother of two children. Her daughter Sara is 13-years-old and her son Richard (Ibby) is 10-years-old. Ibby has Down Syndrome, leading Joy to become a leading disability advocate in the Houston community. Joy is a strong believer that children with disabilities have value, belong and should be included in schools and communities.

Joy works closely with the Down Syndrome Association of Houston and serves on the board of the Family to Family Network, which helps families of children with disabilities navigate the complex disability systems. She also works closely with her children’s schools and shares her parent perspective at the district level and with the Texas Council of Administrators of Special Education. Finally, Joy is the fun-loving neighborhood mother who always has children at her home.

Siebenman was celebrated onstage at the McDonald’s Houston Children’s Festival benefitting Child Advocates. Armour partnered with H-E-B to present Siebenman with $2,500 in free groceries to reward and celebrate her for being such a great mom, both at home and in her community.

“Joy Siebenman’s commitment to serving her family and others exemplifies the spirit of the Armour ‘Great Moms’ campaign,” said Chuck Gitkin, Senior Vice President, Marketing, Smithfield Foods. “Joy dedicates her life to speaking up for others by serving as an advocate for individuals with disabilities and she’s a great mom to her own two children. Today we were honored to recognize her selfless acts and celebrate her accomplishments by rewarding her with $2,500 in free groceries at H-E-B.” Armour is a brand of Smithfield Foods.

Armour was pleased to recognize Siebenman as part of their “Great Moms” campaign. The campaign celebrates Great Moms, our everyday unsung heroes. They are the ones who do it all and do it all for us, without asking for any recognition. Great Moms often go without praise and Armour is helping to change that by showing its appreciation for these everyday champions.

The campaign includes monthly events through November to surprise and celebrate unexpected great moms across the country.

“I’m a little shocked and surprised,” said Siebenman. “I just enjoy being a mother. I have a sister with a disability, and when my son was born, I knew he needed a support system too. It’s part of being a mother that I love. I think it’s great that people like Armour and H-E-B are stepping up and doing this for mothers. I’m really honored.”

With America's favorite frozen meatballs, LunchMakers portable meal kits, and pepperoni products, Armour® is proud to be a trusted brand that provides convenient, delicious and affordable meal options for smart, sensible families since 1867.

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit

Contact: Jeff Dennison Breaking Limits for Armour 2137 South Blvd., Suite 200 Charlotte, N.C. 28203 Mobile: 704-252-3356 E-mail:

Source:Smithfield Foods