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Blue Calypso Granted Patent for Advertising Distribution Through Mobile Social Gaming

DALLAS, April 25, 2016 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCQB:BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers, has been awarded U.S. Patent Number 9,314,697 from the U.S. Patent and Trademark Office (USPTO) for technology related to advertising distribution through mobile social gaming. As of today, the total number of patents issued in the Company’s portfolio is six, with eleven patent applications pending.

The newly issued patent covers a system and method for advertising through a social network by immersion of participants in a sponsored game. More specifically, it addresses the technology in Blue Calypso’s DashTAGG® product for a participant game executed on a computer network between participants. When the participant devices are geographically co-located, the game is played by way of a picture being taken by one participant of another and then confirming the picture as a “tag” by the intermediary monitoring the game.

“This patent covers an important element in the foundation of our mobile engagement platform and embodies the uniqueness of our gamification intellectual property,” said Blue Calypso CEO, Andrew Levi. “Software patents in the post Leahy-Smith America Invents Act (AIA) era are very difficult to attain from the USPTO. We anticipate expanding our patent portfolio to cover a broad set of intellectual property in this area as well as others.

“As always, we are committed to innovating technologies that enhance the ROI for our brick-and-mortar retail partners when customers are on-site and engaged with their brand. Receiving this new patent and future IP protection is an integral part of that strategy, as we see strong momentum with consumer engagement and brand affinity over mobile platforms. In fact, revenue in the U.S. social gaming market is projected to grow at a CAGR of 19.6% from 2016-2019 according to Research and Markets.”

The Blue Calypso platform captures real-time, in-depth analytics such as location intelligence, reporting and insight on participant’s content interaction, attribution and conversion. These comprehensive analytics allow brands to better understand what consumers are looking for and the associated levels of engagement they are comfortable with. By implementing mobile consumer engagement strategies, brands will ultimately have the ability to deliver more relevant and memorable experiences to their customers.

U.S. Patent Number 9,314,697 Abstract
System and method for advertising through a social network by immersion of participants in a sponsored game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application operating on a consumer device, such as a smart phone utilizes on-board GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer’s social network. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game, which are used to tag other participants. Rewards are delivered as redeemable coupons based on identifying graphical landmarks at sponsor locations.

About Blue Calypso, Inc.
Dallas-based Blue Calypso, Inc. (OTCQB:BCYP) develops and delivers an innovative location-centric mobile shopper engagement experience for brands, retailers and consumers. The Company’s KIOSentrix® platform connects consumers to brands, drives local in-store traffic, increases shopper spend and shortens the consumer’s path-to-purchase. The Company was recently selected to Retail CIO Outlook magazine’s “Top 10 Merchandising Solution Providers – 2016.” For more information about the company, please visit www.bluecalypso.com.

Forward Looking Statements
Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports filed with the Securities and Exchange Commission.

Media and Investor Relations: HCK2 Rachel David 972.499.6630 Rachel.David@hck2.com MZ Group Chris Tyson Managing Director – MZ North America Direct: 949-491-8235 chris.tyson@mzgroup.us www.mzgroup.us

Source:Blue Calypso