Duncan/Channon’s “Wake Up” Snags Campaign of the Year at Big Star Awards

SAN FRANCISCO, April 25, 2016 (GLOBE NEWSWIRE) -- Independent advertising agency, Duncan/Channon, brought home yet another award for its comprehensive, integrated campaign for the California Tobacco Control Program. At last week's BIG Star Awards event, the San Francisco Bay Area Innovation Group (sfBIG), named this work for the State of California “Campaign of the Year.”

This award comes on the heels of Duncan/Channon’s accolades for the same campaign at the 10th annual Pixel Awards, where the agency was recognized for design and technology around the campaign website, StillBlowingSmoke.org. The “Wake Up” campaign also collected some metal at the 2015 Healthcare Marketing IMPACT Awards organized by Modern Healthcare and Advertising Age, taking gold awards in both the video and integrated categories for advocacy campaigns before earning the event’s top honor of Best in Show. The agency was also recently notified that the work is an Effie award winner in the Disease Awareness & Education: Advocacy category.

Launched last summer, the multifaceted campaign was the first of its kind targeting the surging use of e-cigarettes, especially among young adults, and their potential threats to health. Following strategic exploration, guided by the agency's brand strategy department, the campaign included TV, digital, social, out-of-home and experiential advertising. The next installment of this award-winning campaign is rolling out now.

Founded in 2004, the San Francisco Bay Area Innovation Group is a non-profit professional organization dedicated to championing innovation in digital media through education, networking and events. Visit sfBIG on the web at http://www.sfbig.org or on Facebook and Twitter.

About Duncan/Channon
Duncan/Channon (duncanchannon.com) is an integrated, independent, full-service advertising and design agency, ranked among the top 10 Bay Area agencies by the San Francisco Business Times. Duncan/Channon specializes in re-launching brands and has won first prize in the Rebrand 100 global competition, as well as media plan of the year from the 4A’s. Current clients include Sephora, Kona Brewing, Red Hook, John Muir Health and the California Tobacco Control Program. Duncan/Channon was founded in 1990 and is housed in an historic building in downtown San Francisco.

Media contact: Michelle Musburger Duncan/Channon 415 306 9290 mmusburger@duncanchannon.com

Source: Duncan/Channon