MTV's announcement that it will place greater focus on music is unlikely to save Viacom, but it gives the parent company the opportunity to show it can turn around its business, FBR Capital Markets' Barton Crockett said Monday.
Last week, Viacom announced five of its 14 announced series would focus on music. The series include a revival of "MTV Unplugged" and a music competition from Mark Burnett, executive producer of NBC's hit series "The Voice."
Even if successful, MTV's return to its roots after years of specializing in reality TV wouldn't change FBR's prices target or stock rating, said Crocket, senior media analyst at FBR. However, it would be "icing on the cake" to bigger-picture developments like a deal with Dish Network to avoid an outage of Viacom channels and a bid to sell a minority stake in its movie studio, Paramount Pictures.
"The expectations are so low that if anything works, it could be really terrific for the stock because people think they can't do anything right. So if they can get something right, that would be great," Crockett told CNBC's "Squawk Box."